A statement by the user of another company's trademark that the user is not affiliated with the trademark owner. Such a statement will not automatically relieve the user's liability for trademark infringement. However, if the disclaimer is found by a court to be effective in eliminating consumer confusion as to the affiliation between the two companies. Thus, if the disclaimer is likely to be seen by those who see the trademark, then there is a good chance the disclaimer is effective in eliminating consumer confusion.