When there is a conflict between marks, there are several types of lawsuits which could be brought. These include trademark infringementin violation of section 32 of the Lanham Act, 15 U.S.C. § 1114; False designation of origins or false descriptions in violation of section 43(a) of the Lanham Act, 15 U.S.C. § 1125(a); Trademark dilution in violation of section 43(c) of the Lanham Act, 15 U.S.C. §1125(c); Violation of state trademark infringement statutes; Common law trademark infringement; Violation of state unfair competition and deceptive practices statutes; Common law unfair competition; and Common law or state statutory violations of the right of publicity.
