Anyone who has performed a trademark search or, better yet, purchased one from a professional search firm will want to have those results reviewed by an attorney to determine whether or not the proposed mark is available for use and registration. This is one area where failing to obtain legal counsel can be costly, since the determination of whether or not a mark is available for use often requires legal research into the very complex area of law that requires an analysis of "confusingly similar" as it is applied to a given mark.

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